This photo provided by Frito-Lay shows Aaron Paul, Bryan Cranston and Raymond Cruz in scene from PopCorners 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots.
Their prize? The chance to capture the attention of more than 100 million viewers expected to tune in for the big game. This price of entry is steep:stars galore “If you use celebrity in a smart way, it’s huge,” said Rich Weinstein, a professor at VCU Brandcenter. “But with all of these celebrities, are people going to remember who each celebrity is attached to?”
Other advertisers trying to capitalize on favourite content from years past: T-Mobile’s ad shows John Travolta singing a T-Mobile home internet-themed version of “Summer Nights” from “Grease” with “Scrubs” stars Donald Faison and Zach Braff. And finally, Michelob Ultra evoked “Caddyshack” by setting its ad at the Bushwood Country Club that’s in the movie.Sign up for our newsletter to get breaking news and daily digests sent to your email.
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