Stores are more subdued in observing Pride Month. Some LGBTQ+ people see a silver lining in that

culture and rights. But analysts and advocates say the marketing is toned down compared to previous years, and at some chains, there's no trace of Pride at all.

Target declined to disclose how many of its stores don't have Pride merchandise this year; the locations that were stocked accounted for 90% of Pride sales from 2022 and 2023, it said. Pride items also are available on Target’s website. Walmart offers an assortment from LGBTQ+ owned brands and creators available online and in some stores nationwide. Adidas, Converse and Levi Strauss & Co., which have brought out Pride Month collections for many years, did so again.

Members of the LGBTQ+ community who previously got work tied to Pride Month cite a marked change in the demand for their services. Not all of them interpret the pullback as positive. He declined to elaborate. Irwin-Dudek said some companies have retreated, but plenty of others have doubled down in their commitment to promoting LGBTQ+ rights.

From a "Bridgerton" screening to the Daytime Emmy Awards, we pulled looks from several red carpets over this past week.

Target Pride Merchandise Rob Smith

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