A golf tournament already has a structure in which the guy with the lowest score wins. Does a parallel competition add to that drama, or detract from it? In my limited time watching LIV’s tournaments, it absolutely felt like the latter. There’s already an understanding with LIV that these guys are playing 54 holes to determine how to divvy up an enormous pile of money , so the team contest just feels like splitting up another cash pie.
“Making the teams profitable is a big part of the LIV business model, as it owns 75 per cent of each franchise; the rest of the equity goes to the captain and perhaps another key player,” wrote Shipnuck, At this point my eyebrows raised so violently as to be painful. They hope to sell these franchises? I understand that there are a lot of people in this world with money to burn — this is, after all, essentially the entire reason for LIV’s existence — but they buy sports teams, or parts of sports teams, because there is prestige in becoming part of an old, exclusive club, and of getting the benefit of a well-established brand.
Even if franchise sales are more of a stretch goal, there remains the tricky part in the short term of making people care about these teams. It’s here where I am most at a loss. People root for sports teams primarily because they are hometown fans, or because the team is successful or famous or both. The Lakers, the Cowboys, the Yankees, Manchester United: clubs like these have a history and an identity that could draw in fans who have never set foot in Texas or England.
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