Spotify launches new basic streaming plan in US

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Spotify raised the prices for premium plans earlier in June, the latest step by the Swedish music-streaming service in its push to increase margins. The...

- Spotify introduced a new streaming plan for users in the United States on Friday, after raising prices for its premium plans earlier this month.

Premium plans allow users to listen to offline ad-free music and 15 hours of audiobook listening time per month. The company raised prices of its individual plan to $11.99 from $10.99 per month, duo plan to $16.99 from $14.99 and its family plan to $19.99 from $16.99 in the United States, its largest market by revenue.Spotify has been trying to boost its margins in recent months by lowering marketing spending and through layoffs, after relying on promotions and hefty investments to drive user growth.

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Source: Entertainment Trends (entertainmenttrends.net)

 

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