NEW YORK — A few years ago, a star athlete dropping out of a major tennis tournament over mental health issues might have been seen as a sign of weakness.That would explain why so many of them have stuck by Osaka after the four-time Grand Slam champion announced Monday that she was withdrawing from the French Open because she didn’t want to appear for the prerequisite news conferences that caused her “huge waves of anxiety.
Allen Adamson, co-founder of marketing consultancy Metaforce, said that Osaka’s disclosure has made her a more authentic spokesperson — and more valuable to corporate sponsors. “She’s one of the best players in the world — she’s very influential,” Opelka said. “The sport needs her. She’s an icon. It’s bad for the sport to have one of the main attractions not around.”
According to Forbes, Osaka is the world’s highest-paid woman athlete, earning $37 million in 2020 from blue-chip sponsors such as Tag Heuer, AirBnB, and Louis Vuitton in addition to Mastercard and Nike. Osaka also joins a growing list of top-tier athletes speaking out about mental health. Olympic swimmer Michael Phelps, NBA players Kevin Love and DeMar DeRozan, and the WNBA’s A’ja Wilson have all spoken very publicly about their bouts with depression, sharing both the successes and setbacks.
Marketing consultant Adamson believes Osaka’s decision to come forward will encourage many more athletes to divulge their own mental health battles. He noted that if Osaka had revealed her bouts with depression 10 years ago, her corporate sponsors likely would have stayed on the sidelines because the issue had been taboo. But, he noted, the pandemic has raised awareness around mental illness.
Source: Healthcare Press (healthcarepress.net)
Not sure about that.
She's a breath of fresh air coming forward hopefully it helps others going forward.
Her choice. Mental health is more important. NaomiOsaka wta
Mental health is not a joke. But if she was really suffering she shouldn't have played to begin with. She's a spoiled athlete, wanting fame and fortune, without any responsibility. She gambled and the WTA called her bluff. Funny, her health seemed fine with all her protests.
Softer than Charmin this generation. Yet it's celebrated when they can't handle the pressure
This is a stupid tweet
I thought it was so she wasn’t a distraction? Now she’s the biggest distraction of all. Lol
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