Sony warns of potential PS5 shortage due to ‘considerable’ pre-launch demand

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Sony’s gaming chief said, ‘it may well be that not everybody who wants to buy a PS5 on launch day will be able to find one’

CHARLY TRIBALLEAU/AFP/Getty Images

“The demand as expressed by the level of preorder has been very, very considerable,” Ryan told Reuters.Sony sold more than 100 million PS4 units and aims to persuade its user base to upgrade to the new device to play titles like “Marvel’s Spider-Man: Miles Morales” with enhanced graphics, sound and feedback via a new controller.

Sony on Wednesday reported a jump in quarterly profit and the PS5 expected to be the first next-generation device not to push the gaming division to an annual loss in its launch year. Sony plans to grow its studio capability organically but “where we can bolster our in-house capability with selective M&A that might be possible,” Ryan said.Analysts question how far the expansion in gaming driven by stuck-at-home consumers will continue longer term.“We’re definitely looking upwards and thinking that we can do better than we thought we could,” Ryan said.

 

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You’re so talented

Then PS6, then PS7, then.... Wake up, sheep

Artificial shortage. Sony knows what the initial demand would be based on projections and market research. “Shortage” allows for an inflated price at launch. How does the launch of the PS5 differ from the PS4?

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