Some Canadian CrossFit gyms quick to de-affiliate from brand after Glassman comments

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Some gym owners across Canada feel it's crucial to cut ties with the CrossFit brand after Founder Greg Glassman's insensitive comments about Black Lives Matter protests last weekend.

TORONTO -- Darren Thornton is in the process of researching new names to rebrand CrossFit Defy, the gym he co-owns with his wife Michelle in Toronto's Leaside neighbourhood.

"If we kept the name, some people might be like, 'You know what? I'm not going to do that,"' Pain said. "And nothing changes inside our walls, nothing changes with our culture." Affiliation allows use of the CrossFit name and whatever advertising benefits that come from that, plus inclusion in the CrossFit Open, a competition for gyms worldwide that is the first qualifier for the global CrossFit Games.

Darr noted that one of the prizes for the 2016 CrossFit Games was a Glock handgun. The prize sparked outrage from participants and prompted title sponsor Reebok to say in a statement "We unfortunately do not have input regarding other partners or promotions."

 

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The complete erosion of free speech is happening before our eyes. Mob rule is going to ruin nations and nobody is standing up to this pathetic behaviour. Yes people say stupid things at times but to destroy a persons life is the only acceptable answer for the MOB!

CrossFit, another victim of mob madness. No amount of groveling by Glassman will satisfy it.

Where is this going to end? Scary stuff folks!

Left wing media is, HATE MEDIA...

Mob rules ... do we get a tax deferral on pitchforks and torches ?

As a trainer (not CrossFit) this is why my mouth is shut when it comes to sex,religion, race and politics.

How sad society has become.

Cowards.

I thought they were changing the name because the founder's last name is 'Glassman', and 'glass' being transparent it suggests whiteness, and 'man' being the patriarchy, he is obviously a patriarchal racist. 'Glassman replied on his Twitter feed, 'It's Floyd-19'' just confirms it

Only some ?

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