Shopify to partner with TikTok in bid to woo more merchants to site

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The link-up with Shopify comes as a proposal for Walmart Inc to buy a stake in the Chinese-owned firm is stuck in limbo

This translation has been automatically generated and has not been verified for accuracy.Canadian e-commerce company Shopify said on Tuesday it will partner with TikTok to help its one million-plus merchants more easily advertise their products on the video-sharing app, as it looks to grow its customer base.

Shopify said the partnership will allow its merchants to sell product in the form of shoppable video ads, where TikTok users can click on an ad to buy the product.All transactions will happen via Shopify’s site, helping the Toronto-based firm drive sales online, while the two companies “will also collaborate to test new commerce features” over the coming months, it said.

TikTok, which reaches 100 million U.S. users a month, said it was always looking for new ways to connect brands with its users. Walmart has been looking at a deal with TikTok to boost its advertising strategy by helping the world’s biggest brick-and-mortar retailer engage with younger audiences, but the talks to invest remain shrouded in political uncertainty.

 

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Now still have somebody to cooperate with China's base company, is it crazy?

Why would TikTok be interested in our consumer habits and home addresses?

Time to move to WooCommerce

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