She's the world's most expensive cow, and part of Brazil's plan to put beef on everyone's plate

UBERABA, Brazil — Brazil has hundreds of millions of cows, but one in particular is extraordinary. Her massive, snow-white body is watched over by security cameras and an armed guard., according to Guinness World Records . That’s three times more than the last recordholder’s price. And — at 1,100 kilograms — she’s twice as heavy as an average adult of her breed.

The cow’s eye-popping price stems from how quickly she put on vast amounts of muscle, from her fertility and — crucially — how often she has passed those characteristics to her offspring, said Lorrany Martins, a veterinarian who is Pereira’s daughter and right hand. Breeders also value posture, hoof solidity, docility, maternal ability and beauty. Those eager to level up their livestock’s genetics pay around $250,000 for an opportunity to collect Viatina-19’s egg cells.

A commodities boom in the 2000s turbocharged Brazilian agriculture, especially with a rising China buying soy and beef. Today, agriculture’s influence extends to Brazil’s Congress and the national consciousness. And Brazil, along with the U.S., is at the forefront of cattle genetics. Meanwhile, President Luiz Inácio Lula da Silva has been working to open new markets. Last month, he met Prime Minister Fumio Kishida of Japan, home to“Please,” he said, addressing his vice president at the event, “take Prime Minister Fumio to eat steak at the best restaurant in Sao Paulo so that, the following week, he starts importing our beef.”Down the highway from the Elo de Raça auction is the laboratory of the company Geneal Animal Genetics and Biotechnology.

Viatina-19’s owner, Pereira, said she gets special treatment to boost egg cell production, but would thrive were she put to pasture — where almost all his elite cattle feed. Kangaroos, Tigers and Other Animals Are Thriving 5 Years After Being Rescued from Uncredited Canada Zoo

Brazil Guinness World Records Lorrany Martins Ney Pereira Security Cameras

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