Sex or social media? The sacrifices we’re willing to make to stay online

Your alarm clock goes off, it’s time to start your day. What’s the first thing you do? What about right before you go to bed? If your answer is scrolling social media, you’re not alone. People are spending increasing amounts of time on social media, with reports from 2023 suggesting an average worldwide usage of two and a half hours a day.

Social media use As we become increasingly dependent on social media for entertainment and information, it can be challenging to create space between ourselves and our social media profiles. So much so that too much enjoyment from and time spent on social media can result in strong usage habits, and in more extreme cases, addiction.

Additionally, nearly half reported checking social media nine or more times a day, whereas only about one in every 10 people checked social media twice a day or less. The most popular times of day that people accessed their phone were in the morning and evening. However, access during the afternoon, at night and on the weekend was still frequent.

Approximately 40 per cent of respondents were willing to give up caffeine, alcohol and video games. Another 30 per cent or so were willing to give up playing sports, watching TV and eating at their favourite restaurant for an entire year. However, nearly 10 out of every 100 participants did say they would accept being unable to have children, give up sex or give up one year of their life to maintain their social media connections. When asked to give up more years of life, almost five out of every 100 and three out of every 100 participants said they would give up five or 10 years of their life, respectively.

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