NEW YORK — Michelle Barbin's job does not always fill her bucket. Yes, she likes her nine-to-five helping improve consumer experiences at Blue Cross Blue Shield of Massachusetts. She emphasizes she wouldn't have spent nearly 19 years working for the health insurance provider otherwise.
“Volunteering can be one tool in a company’s toolbox to help employees invest of themselves enough in the company to perform well, and then want to stay there instead of go somewhere else," Rodell said. Executives might think that a lighthearted, social effort — filling backpacks at a happy hour, for example — is necessary to turn out their fun-loving employees. But Rodell, the management professor, said that more time-intensive, meaningful programs have greater resonance with volunteers.
The volunteer commitments are now part of extensive ties that have seen a Liberty Mutual employee join the More Than Words board and more than $3.4 million committed to the nonprofit since 2013. Employees have given more than $85,000 including matches and other incentives.
Jesse Weissman Volunteer Programs Volunteer Commitments Volunteer Activities Liberty Mutual Frontline Employees Nonprofits
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