Sears sells DieHard brand to Advance Auto for US$200 million

The company, created by Sears in 1967, was acquired by Advance Auto Parts for $200 million, the companies said Monday.

Sears will still be able to sell DieHard goods in its stores. And it will still be able to create products for the brand as long as they are not auto-related, like the DieHard boots it currently sells. Advance Auto Parts said it will sell DieHard auto batteries in its more than 4,800 stores and plans to expand it into batteries for other types of vehicles.

DieHard was one of the many brands launched by Sears during its more than 130 years in business. But as the company fell on hard times, it's been shedding some of its famous names to raise cash. In 2017, Sears sold its 90-year-old Craftsman tool brand to Stanley Black & Decker Inc. Sears, which had 4,000 stores at its peak, sought bankruptcy protection last year and is now owned by Transform Holdco. By early next year, it will operate fewer than 200 stores.

Just in time for Christmas! Yippee-ki-yay!

Sears, on financial life support, just a matter of time.

Sad.

Is it bad that I immediately thought of the movie franchise? It probably is.

Canada Latest News, Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Canada main stock index shows modest gain as U.S. markets advanceCanada's main stock index was up marginally in morning trading as U.S. markets advance.
Source: CTVNews - 🏆 1. / 99 Read more »

'Rise of Skywalker' opens with US$175.5 million; 'Cats' flopsThe Force was a little less strong with 'Star Wars: The Rise of Skywalker.' J.J. Abrams' Skywalker finale couldn't match its recent predecessors on opening weekend, but it still amassed a US$175.5 million debut that ranked as the third largest weekend of the year. It's pretty pathetic you think this is good news, its the final one and tracking LAST and WORSE than previous outtings by a long mile, mixed reviews. Not to mention marketing costs, it will struggle to make $1b and might actually LOSE money. Morons.
Source: CTVNews - 🏆 1. / 99 Read more »

Resolute to pay $163-million for Conifex’s 3 U.S. sawmills in Florida, ArkansasMontreal-based Resolute says nearly a quarter of its total production capacity will be in the southern U.S. after the mills are added
Source: globeandmail - 🏆 5. / 92 Read more »

It takes a tech village to track Santa on Christmas EveFor the 64th time, a wildly popular program run by the U.S. and Canadian militaries is providing real-time updates on Santa's progress to millions around the globe.
Source: CTVNews - 🏆 1. / 99 Read more »

Will Canada's Auto Industry Survive The Age Of Electric Cars?The shutdown of GM's Oshawa plant this month highlights the growing uncertainty for Canada's auto plants.
Source: HuffPostCanada - 🏆 61. / 53 Read more »