Just when women’s clothing retailer Smash + Tess thought it had conquered supply chain disruptions caused by the pandemic, the Richmond, B.C-based company was hit with another unprecedented event late last year.
In addition to air freight, the Smash + Tess team kept in touch with customers wondering about the status of their orders. Some staff even hand-delivered packages to loyal customers in more accessible areas across the Lower Mainland.Smash + Tess in the past six months has shipped more than 6,000 orders outside of Canada, mainly to the United States and about 30 other countries such as Australia, Britain, Netherlands, France, Norway and China.
Mr. Gopalakrishnan adds that exporters and governments need to recognize disruption could become the “new normal. He says he believes the federal government needs to boost port capacity in B.C. for ships and container storage and improve redundancy. Mr. Wilson adds that plans on the table have yet to be approved. Canada should also improve its north-south shipping routes affected by last year’s floods.
Ms. Freeborn of Smash + Tess says supply chain setbacks have led to higher costs and squeezed the company’s margins. Recently, it felt it had no choice but to pass some of those costs on to consumers. Despite all these logistical challenges, Smash + Tess is still set on a global “romper revolution” and expanding its international customer base.
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