Riding the bus with Justin Trudeau - Macleans.ca

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Trudeau's first election video covers a surprising amount of what's bound to be key campaign messaging territory (think 'for the people')

From the first mellow notes of acoustic-guitar arpeggio in the background, to the glimpse of honeyed light catching a church spire behind a streetscape of classic Montréal row houses, the one-minute video Justin Trudeau released this week to effectively launch the Liberal re-election campaign announces itself as a soothingly slick bit of work.

There’s quite a bit packed into that seemingly simple declaration of purpose. It’s a reminder that Trudeau started out in politics as an ordinary MP—a key element in his story of how being a prime minister’s son didn’t actually pave him an easy path to power. And the assertion that he’s in it for these bus-riding folks pushes back against any recently activated suspicions that he might be more attentive to, say, the troubles of a Montréal engineering corporation’s executives.

We hear this mention of worldwide darkness over a shot of Trudeau listening attentively to a guy who’s just off camera. Wild guess: he’s talking about Donald Trump. Conservative Leader Andrew Scheer isn’t all that well-known yet to Canadian voters. But the American president sure is, and he’s deeply unpopular. To the extent he can, Trudeau will run as the antidote to the Trump toxin in the world’s political bloodstream.

Canadian voters outside Ontario might wonder why Trudeau’s tone of voice supplies quotation marks around “for the people.” Inside the province, though, most will recognize Premier Doug Ford’s 2018 Tory campaign slogan. Ford’s popularity has since plummeted, and Trudeau wants to make Scheer wear that—especially in some 30 crucial ridings that make up the must-win suburban swath around Toronto.

 

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Look prison orange. He needs some

What self control, the women must be from a national news organisation

So the Imposter cover was just a cover story

Is Puglaas welcome on the bus..? I can’t forget how she was treated

Is he talking about groping women?

The Butts-Trudeau-Telford libs have found many uses for buses.

And he won’t even go to your lame debate lol.

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