Tim Kuniskis talks about the Dodge Charger Daytona SRT concept before its unveiling in Pontiac, Mich., on Aug. 17, 2022.Tim Kuniskis, CEO of the Ram and Dodge brands and the unofficial voice of American muscle cars, is retiring after nearly 32 years with Stellantis
But in March Kuniskis led the unveiling of two battery-powered versions of the Charger muscle car, while keeping one gas-powered version of the Charger without a big Hemi V8. Both brands are struggling with Dodge phasing out the old versions of the gas powered Charger and Challenger as it moves to electric vehicles. Dodge sales through April are down more than 17 per cent. The brand also is selling the Hornet small SUV made in Italy, but it hasn’t caught on.
Kuniskis defended keeping the gasoline version and said the electric muscle cars, which will roar like gas-engine vehicles, will emphasize performance over efficiency. “It’s designed for performance and it has low range, but it’s still a battery electric vehicle. They’re going to hate on that? Seems kind of odd.”
Source: Car News Wire (carnewswire.net)
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