Quebecor Inc. saw an opportunity for Videotron Ltd. to expand its footprint nationally when Rogers Communications Inc.'s $26-billion proposed takeover of Shaw Communications Inc. was announced in March 2021.
He also delved into Videotron's success in Quebec and how it has differentiated itself from competitors over the years with a focus on lowering wireless prices in the province, creating a strong product and enhancing its customer service. In late October, Industry Minister Francois-Philippe Champagne put new conditions on the Rogers-Shaw deal, specifically targeting the proposed sale of Freedom to Videotron.
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