Press-on nails saw a major boost during the pandemic, when nail salons were largely inaccessible. But today, sales continue to rise — and show no signs of slowing down — thanks to exciting innovations.back in 2013. In the short clip, the host is floored. “Press-on nails?” she asks. “Store-bought press-on nails,” laughs Beyoncé.
While this was an expected effect of the lack of access to nail salons, the category’s continued growth has been more surprising. But it’s undeniable. A report from Market Research Future speculates that press-on nails revenue could exceed $3 billion globally by 2030., which launched last year. “They used to be relied on solely for convenience, but that has shifted in recent years.
This is a common complaint among users of press-ons and one that prevents many consumers from delving deep into the category, including Vancouver-based Bailey Stanworth, who launched press-on nails brandin 2022. “The brand was born out of selfish reasons,” she says over a video call. “I’ve always been a nail-biter; I’ve suffered from anxiety my entire life, and as a result I pick at my nails and cuticles.
The final obstacle, says Stanworth, is their intimidation factor. When she launched Quickies, she was determined to make press-on nails accessible to everyone. “I don’t want people to think they have to be the trendy influencer type to wear them.” The brand is available to any and all. In fact, Stanworth says Quickies is, to her knowledge, one of the first press-on nail brands to use male models in its campaigns.