Under the agreement, Walmart+ members will have access to the Paramount+ Essential plan, an ad-supported version of the streaming service, at no additional cost, according to a statement Monday. The offering may bolster Walmart’s appeal as it tries to win customers from Amazon.com Inc., which offers Prime Video streaming to its members.
The Walmart+ program, which costs US$12.95 a month or $98 a year, includes perks such as free shipping and discounts on gasoline. The Paramount+ Essential subscription has an added value of $59 a year, the companies said. It includes shows from the company’s CBS, Nickelodeon and other channels.The relationship is similar to ones other streaming services have used to acquire customers. Walt Disney Co.’s Disney+ launched as a free add-on for Verizon Communications Inc.
Walmart was in the streaming-video business for a time before selling its on-demand service, Vudu, to Comcast Corp.’s Fandango two years ago. Amazon has made a big splash tying its Prime Video service to its overall subscription product, which offers free shipping and other perks.
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