Opinion: Mixed messages: What Bell Media, Rogers and Hockey Canada tell us about the art and challenge of crisis communications

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Mixed messages: What Bell Media, Rogers and Hockey Canada tell us about the art and challenge of crisis communications

It was all rather cold and uncompromising – the language of a brand, not a human being.

Is there something about these organizations that makes it difficult for them to respond appropriately when things go wrong? Or is poor communication simply a symptom of another problem? This kind of communication is highly scrutinized, but it’s not nearly as easy as it sounds. It’s like standing on a beach as the waves break at your feet; the ground you stand on shifts constantly and, from time to time, sinks beneath you, while the audience moves around, as do their expectations. This is another reason for the typically staid, generic and non-specific language: Often, it needs to suit a number of different purposes at once.

Source: Entertainment Trends (entertainmenttrends.net)

 

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GlobeDebate BellMediaPR Bell is a toxic workplace. I was a long term employee that was terminated due to my mentalhealth PTSD. filed humanrightscomplaint bell didn't even reply! This is a company that discriminates. belldoesntlisten BellLetsTalk NOTokay hyprorites truthwins

Just seeing all the fake news not do an article on the massive Zuckerberg Joe Rogan story of FBI telling Facebook to censor the Hunter Biden sex, crack and criminality with Joe Biden before the elections. CDN news lied about it too. Got all you deceivers. We see you!!

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