Opinion | Less focus on Justin Trudeau might be beneficial to the Liberal brand

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Trudeau's celebrity status might be wearing thin on Canadians. Less focus on him might be beneficial to the Liberal brand. Opinion by Éric Blais

And the crowd of angry protesters yelling obscenities probably made them more nervous than usual.

Calls for rebranding are not new. We heard the same from Conservatives when Andrew Scheer and Erin O’Toole quit. Still, evolving a brand to make it more appealing to new users is common practice in marketing. It doesn’t require a drastic shift in positioning. Rather, it’s a gradual shift in some attributes of the brand. Like an automotive brand known for being the ultimate driving machine evolving its promise to become the ultimate experience — the experiential benefit of driving one., the Conservatives’ brand was seen as old, traditional, and closed.

The Liberal party was seen as “open-minded, creative, diverse, good, and ambitious,” but also “a liar, dishonest, corrupt, untrustworthy.”

 

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Trudeau a celebrity? Maybe by pathetic Canadian standards, but that's about it.

Canadians treasure actual efforts, not physical appearance.

Out with a bum Trudeau he has been nothing but a disgusting prime minister him and his MVP swab puppets should be thrown out of the government and bring in someone for the people not for themselves

Not might be wearing thin....rather is extremely thin The only reason he has any followers is so people can tell him how they feel about him which won't change

The corrupt TS trying it’s best to help their bff PM Blackface

Omg is the honeymoon finally over after 7.5 years? Are we done fawning over a haircut and realizing he’s totally unqualified? His job the entire time has been to campaign for a UN job when he’s done with Canada.

Hitler and his regime is more like it.

Ultra biased media even spends time trying to find solutions for the liberal brand. What a disgrace.

Canada is very confused IF they think of this liar and law breaker as some celebrity.

FlushTheTurd

I agree fully. The Liberals need to rebrand the party minus Trudeau.

What a late to the party opinion piece...'might', really?

Celebrity status has nothing to do with it. Try authoritarian style of government coupled with unfettered corruption. He needs to go now! TrudeauIsAPsychopath TrudeauCorruption TrudeauMustGo

I’m tired of the press blaming Trudeau for everything. It’s lazy journalism at work. The Cons endless campaign to discredit the PM is what’s really wearing thin.

His status as a slimy, lying, bigoted rapist is what wore thin four years ago.

It's not only the clown PM. It's the entire Liberal party

I only care about his policies and their impact of Canada JustinTrudeau and he needs to get his house in order

One fact of life is certain, PP with his extreme right propaganda and false conspiracy he spews will never replace Trudeau as the PM! We the majority electorate will never vote for PP! So keep dreaming?

Part-time drama teacher with absolutely zero leadership skills. When he's faced with criticism he's like a spoiled rotten child runs up to his room and slams the door.

He's been by far the worst PM in the last quarter century. Terrible fiscal record, social division, soft on crime, raising the cost through inflation and bogus carbon taxes. Sorry he needs to resign in order for Canada to recover.

His resignation is the only thing that might be beneficial to the Liberal party. But honestly, I don’t think there is any hope for the Liberals at this point. I won’t vote for them again for the next several decades.

Hes a dictator not celebrity… he cannot go anywhere in Canada without being heckled. But we can’t report that

he got elected because of his last name many Canadians think of Pierre as a Canadian hero (I don’t)

'Wearing thin?'... this simpering cucklord is one of the most corrupt politicians in the history of Canada.

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