Online ordering boom gives rise to virtual restaurants

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The growing popularity of online ordering is giving rise to virtual restaurants, conceived only for delivery or take out.

Published Monday, October 21, 2019 4:25AM EDT

Thousands of restaurants are experimenting with these virtual spinoffs tucked inside their own kitchens. Others are opening "ghost kitchens," where food is prepared strictly for delivery or pick-up. "The beauty is I can create concepts and if they don't work, I can move on to try another one," Kudrna said. "I will have lost weeks of work, but not large sums of money."

The idea is for DoorDash Kitchens to be a one-stop shop for restaurants looking to grow their business, said Fuad Hannon, head of new business verticals at DoorDash, although there are no immediate plans to expand. Both Kitchen United and DoorDash are staking their shared-kitchen models on helping successful restaurants grow, rather than serving as incubators for start-ups.

 

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