NWHL rebrands to Premier Hockey Federation entering seventh year - Sportsnet.ca

The National Women’s Hockey League is history. Welcome, Premier Hockey Federation.

The decision to change names also provided the six-team federation an opportunity to make a social statement by removing gender from its title. The new season opens on Nov. 6. The federation’s logo will be black and white and feature three stars forming the silhouette of a crown overtop the initials “PHF.”

The influx of new ownership, investors and sponsors led to the NWHL’s announcement in April that it was doubling its salary cap to $300,000 for each team despite coming off a coronavirus-shortened two-week season in which its playoffs were postponed by nearly two months following a COVID-19 outbreak among its players.

“This disassociates us from any negativity or negative perception that may have been there,” said Packer, who has been with the NWHL since its inaugural season. “As these changes continue to occur and we re-establish ourselves, a lot of the players are the same, a lot of the structure looks the same, but it’s different. It’s a new improved model of what we had before.”“Respectfully, I don’t know if men always understand, especially for me, because I encounter it a lot,” Packer said.

Gotta keep the cost of operation down ... keep teams close to minimalize cost ... play in CHL sized arenas ... promote the SHIT of the players ... have a smart online presence ... have cool merch ... offer a gambling twist (live in game betting)

So it’s not women’s hockey anymore ? I’m sure tv rating and attendance will skyrocket.

The league is a joke. Terrible hockey.

Phf.....

well that’s backwards

🙂😃😂😂😂👎👎👎👎

that…isn’t better

My local team the Boston Pride is pretty good! Sadly I have yet to go to one of their games :/ :(

Yes, that should make it more marketable 🙄

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