The idea of a Canadian women's professional league was simple, albeit rife with challenges, including coming up with the right name.
So they turned to professionals, with Canadian creative agency Broken Heart Love Affair providing the brand and aurora borealis logo. "We landed on not including it, because at the end of the day what we are building here is going to be an internationally competitive professionalWhile there is plenty more work to be done before the first ball is kicked, the new league now has a framework to work off.
The Montreal franchise will be spearheaded by Quebec's Isabèle Chevalier and Jean-François Crevier, who are putting together a group of investors from the business, sports and arts communities.The new league is owned equally by the clubs, with Matheson's group also holding an ownership share. Franchises will be allowed up to seven foreign players. The league also allows teams one marquee player, for whom only $75,000 of their salary will count against the cap.
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