Nissan rolls out new electric crossover, aims to boost image

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Nissan unveiled an electric crossover vehicle Wednesday, the Japanese automaker's first major all-new model since getting embroiled in the scandal surrounding its former chairman, Carlos Ghosn.

At its global premiere in Yokohama, Japan, the new vehicle, "Ariya" was billed as "a new chapter for Nissan." The event was held online because of the coronavirus pandemic.

The Ariya comes with autonomous driving, so it will park itself and brake on imminent collisions, connect to the net and offer concierge-like services. It also boasts features associated with electric cars, such as quick acceleration and a roomy interior. He believes Tesla fans tend to be so loyal the Ariya won't lure them away, but it might appeal to new buyers.

The Ariya is that one bright spot in recent Nissan news dominated by the dramatic saga of Ghosn's run-in with the law and his escape last year to Lebanon.More people see charging a car as everyday, like charging a mobile phone, and so range is becoming less of a concern, he told reporters.

 

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