Nestle launches vegan KitKats but they’re going to cost more

Nestle SA, the Swiss food giant, is launching KitKat V, a plant-based version of one of the world’s most popular chocolate bars, from Friday with a rollout planned across 15 European countries including the U.K.Sign up to receive daily headline news from the Calgary SUN, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

The vegan chocolate market is already currently valued at $533 million and expected to more than double to $1.4 billion in 10 years time.Article content New product launches can also flop, as Nestle discovered when its Milkybar Wowsomes, with 30% less sugar, was pulled from the shelves following weak demand.Article content

In less welcome news during the worst cost-of-living crisis in decades, KitKat V is likely to cost more than the regular version. This is because it’s more expensive to produce, due to pricier ingredients and the need for stringent cleaning measures on production lines, Nestle said.

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