“It’s very hard. It’s very different than running a normal business, and especially in another country, dealing with the difference in culture and language and customs,” says Kohlberg, a former professional tennis player who is Mallorca’s main shareholder and its president.
The “historic and surprising” trip to the final, as Kohlberg puts it, helps validate the work being done by the American owners who bought the Balearic Islands club eight years ago by purchasing some $20 million worth of shares in a deal led by former Phoenix Suns owner Robert Sarver. Kerr and Nash are not as involved with the club, though Kohlberg said they watch the games and sometimes talk about the results afterward. Nash became a shareholder during the club's purchase in 2016, while Kerr joined last year. The Golden State Warriors coach spoke to the first-team squad when he visited the club in 2022.
“The mentality of successful athletes is different,” Kohlberg says. “They understand what type of players are successful.” “It has to be run from Mallorca,” Kohlberg says. “It has to be people living in Mallorca, people who know Spanish football.” Mallorca used some of the money that the Spanish league received from the CVC investment fund to renovate its 26,000-capacity stadium and promote a better experience for fans. It renovated VIP areas and created entertainment zones that are more similar to those found in American arenas than in other soccer stadiums in Spain.
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