Moose Hide Campaign’s bid to end violence sees march pack B.C.’s capital

Raven Lacerte remembers when it was just about 20 men who fasted and marched to the steps of the B.C. legislature to raise awareness about violence against women and children.

“Thank you for standing up and saying enough is enough and thank you for taking action today and every day to end violence against women and children in this country,” she told the crowd. The campaign provides people with a moose hide pin to wear as a commitment to honour, respect and protect women and children. More than six million of those hand-cut pieces of hide have been distributed to date, with each one expected to spark five conversations about the issue and how to address it.

The campaign highlights how there were 60,000 known cases of domestic violence in B.C. alone last year, but notes the real number is much larger as the majority of those incidents never get reported. Since launching in 2011, the initiative has invited men and boys to take part in the conversation since the vast majority of gender-based violence is perpetrated by them.

“We hope you receive love and hope and inspiration and healing today,” he said. “We hope you finish this day with new skills and increased capacity to affect positive change.”

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