“I’ve always loved fragrance,” Michelle Pfeiffer tells us over email. “One of my earliest fragrance memories was when I was very young. My neighbours had the most beautiful rose bushes and the smell was intoxicating. Once, I worked up the courage to take a few, which I crushed into a bowl in an attempt to make perfume. It went south quickly as they began to rot, but the smell of fresh flowers always brings me back to that memory.
After launching in 2019, the Academy Award-winning actress’ genderless fragrances has finally reached Sephora Canada shelves. Ahead, we caught up with the Hollywood icon on the importance of launching safe-to-wear, genderless fragrances, the family ties behind the brand and what its future holds.With all the possibilities in the beauty business, what motivated you to launch a fragrance line?
I decided to stop wearing fragrance or any products that contained it. I looked for fragrance-free products and tried all-natural fragrances, but none matched the quality I was used to. After about 10 years of really missing it, I decided to see if it would be possible to create a high-quality fine fragrance that disclosed its ingredients and therefore could be vetted for safety.
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