There’s no doubt Threads has made a splash since its July 5 launch, quickly becoming the top free app on Apple. Online searches for the term soared 1,430 per cent between July 5 and July 7, according to Google Trends, and even on Twitter, sentiment for tweets containing the phrase “Join Threads” was 85 per cent positive, according to an analysis by Semrush, a digital marketing company. The platform lets users post, add images and short videos.
For the career-focused, Threads has pros and cons. With fewer users and less noise compared to more established platforms, it’s easier to get noticed by employers or leaders in your field, who might be more receptive to your posts and outreach thanks to the site’s inviting format. “There’s an air of possibility on Threads,” Haberman said.Threads easily imports your followers from Meta’s sister app Instagram, but there’s a downside: That list skews more personal than professional for many users.
For professionals who want to test Threads out, or simply have FOMO, experts have some pointers. It’s smart to create a Threads profile that’s unique from your Instagram, said career adviser Jess Wass, especially if you’re looking to rebrand yourself. In that case, use your bio as an elevator pitch, showcasing what you bring to the table. Similarly, your posts shouldn’t mirror what you’re saying on LinkedIn, which affords far more than Threads’ 500 characters, so be pithy.
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