LOS ANGELES -- Refrain from consuming Meat Loaf's music following his death? The singer's fans would do anything for grief, but they wouldn't do that.
According to MRC Data, on Jan. 21, the day most of the public learned of Meat Loaf's death the day before, his on-demand streaming rose 4,650% from the baseline established since the beginning of the year. But many fans really, really wanted to own a piece of Meat Loaf, as the jumps in sales were particularly impressive. Album sales went up 18,684%, and individual digital track sales rose a whopping 33,793%.
On the day before the news broke, Thursday, Jan. 20, Meat Loaf had 205,666 on-demand audio streams -- a number that a lot of artists who've just put out a new album would be happy to achieve. But that figure was, of course, blown out of the water the following day, as his songs were streamed 9,344, 181 times.
It wasn't just a one-day phenomenon. Although consumption wasn't nearly as rabid Saturday as it was on Friday, and the drop-off in sales was particularly steep a day later, Meat Loaf's on-demand streaming remained solid going into the weekend.
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