He has five Grammy Awards to his name and a slew of Billboard hits like “ … Baby One More Time,” “I Want It That Way” and “That’s the Way It Is” — songs that have catapulted some of the most popular singers of the 21st century to superstardom.
It’s a project more than a decade in the making. Martin’s wife, Jenny, suggested about 12 years ago that he make a musical out of his vast catalogue of songs. “I had a concussion at the time. I just hit my head on the kitchen cabinet,” West Read said. “So I had nothing to do but lie in the dark and listen to hours and hours of Max Martin, which was really fun.”
“It was nice because writing for television and theatre are completely different processes,” he said. “The immediacy of it and the liveness of writing for the stage is a really fun counterpoint to working in TV.” Opening on Broadway just after Sept. 11, “Mamma Mia!” ushered New Yorkers and tourists back to the theatres. It ended up running for 14 years on Broadway. The producers of “& Juliet” hope the new musical can capture the same cultural zeitgeist as “Mamma Mia!” did more than two decades ago and lure COVID-19-weary audiences back to Broadway.
Mirvish Saw it yesterday. Such fun!
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