Mark Sherman: Canadian identity at stake in news media's battle with Big Tech

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Corporate Canada needs to stand with the government in pausing advertising spending with Facebook and Google

Until recently, Ottawa’s relationship with Alphabet and Meta has been limited to cozy, hanging with the cool kids photo-ops of executives with Stephen Harper and Trudeau in places like Canada’s Arctic. Then, in 2022, the feds mandated that digital providers like Google and Meta had to finally charge and remit GST.

In 2017, “Canadians for Tax Fairness” estimated this GST/HST tax dodge came at a cost of $2 billion in annual tax revenue to Canadians, and that the proper calculation of the Canadian-based profits of these global giants would yield another $600 million in annual tax revenue. Now, Bill C-18 has been designed to force Alphabet and Meta to compensate Canadian news organizations for the content that their algorithms are serving to interested Canadians in their news feeds. This type of legislation has been effective in other countries like Australia to provide a new, badly needed source of revenue for its struggling news organizations.Sign up to receive daily headline news from the Calgary Herald, a division of Postmedia Network Inc.

 

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