Korean acts have taken over the charts in recent years, making K-pop — a term used to encompass an industry and genre — a global phenomenon. The term, or Korean wave, is used to describe the cultural phenomenon surrounding the rise in popularity of South Korean pop culture globally, but the Korean wave isn't just about exporting culture — it's also about importing talent.
" so perfected and polished," said Keeho, when asked why the genre and industry appealed to him. "It's so different and unique and so far away. There's so much to indulge in and enjoy. From music videos to YouTube content to shows. It's really like a huge carnival filled with everything you could possibly enjoy and once you get in, it's that much harder to get out.
"Songwriters in America, they do it too but it's very private," explained Junny. "But in Korea, it's more like a formal invitational thing where these entertainment companies will contact the songwriters that they like. At the time, SM was very famous for bringing in a lot of foreign songwriters from the U.S., Sweden, Australia."
"It is a good idea to re-approach K-pop as just pop music genre rather than defining them as a merely pop music genre from Korea. Many fans like BTS, Blackpink or other K-pop idols because of their music or individual characters or choreographies, not because of their nationality."
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