Louis Vuitton quits Paris to show in China and Japan

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Louis Vuitton is taking its men's fashion collections on the road for the first time, the luxury brand said Friday, with shows in China and Japan rather than Paris.

The label's American designer Virgil Abloh said the spring 2021 collection will be unveiled in Shanghai on August 6 and in Japan afterwards.The announcement came after Abloh made a mixed live action and animated film for Paris men's fashion week, which is being held online for the first time because of the coronavirus pandemic.

Asia is becoming luxury brands' most important market, with China alone likely to account for nearly half of sales by 2025, according to some estimates. Abloh, who also founded the streetwear label Off-White, said this would involve both recycling, upcycling and even "recycling of existing ideas for new creations".

 

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Going where money's at

Certainly lowered the bar!LVServices

$$$$$ Your going to the right place. Because everything will be made in China. Really glad I can't afford it.

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