Long before social media, O.J. Simpson was an influencer

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O.J. Simpson helped create a new media idea – charting the fall with just as much breathless attention as the rise

The explosion of the space shuttle Challenger, the start of the first Gulf War, Sept. 11.Where were you when he led police on a slow-motion car chase back to his own house? Simpson , who died Thursday aged 76, was best known for everything that happened between those two moments – his arrest, trial and 1995 acquittal.

Simpson was one of the great running backs in NFL history. That he managed to capture the country’s imagination from a headquarters in Buffalo may have been the greatest testament to his charisma. He played 11 seasons, which is longer than most. Around the time Andy Warhol was thinking about it, Simpson was famous for being famous. Long before social media, he was an influencer.movies. His character, Det. Fred Nordberg, had a single gag – bad things were always happening to him.

Simpson helped create a new media idea – charting the fall with just as much breathless attention as the rise. From that moment on, Simpson wasn’t on the news – he was the news. No election, no war, no cultural shift in our lifetimes has received the same blanket coverage or holistic interest.

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