Locked down shoppers turn to vegetables, shun ready meals

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Locked down shoppers turn to vegetables, shun ready meals GlobeBusiness

The survey, based on voluntary online responses from April 17 to May 7, of which 6,700 were from Belgium, will be extended to consumers in about 25 countries with final results due by the end of June.De Backer said the preliminary findings showed clear trends that were unlikely to be modified by new data, as the pandemic has strengthened people’s attention to food and healthier options.

In all surveyed countries people bought more fresh, canned or frozen fruit and vegetables throughout lockdowns, a change De Backer said could be explained by heightened health concerns. Respondents to the survey, who were mostly women, also tried new recipes during the pandemic and used more left-overs, reducing food waste.

Also, as people grow more confident in the kitchen, trying new recipes, one of the key barriers to home cooking may be torn down, De Backer said.

 

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