Mathu and Gordon — Steph & Den, as they're known online — were among several content creators invited to Tuesday's federal budget lockup, where they got early access to Ottawa's new spending blueprint.
But they did say that influencers are not paid when invited to government events, which included housing announcements in Toronto in the weeks before the budget. When the budget landed Tuesday, Danica Nelson, 33, documented the day on her Instagram account. She has 24,000 collective followers with a core audience between the ages of 25 to 45.
"What I appreciated about this convo is that they really wanted to ensure we saw ourselves in it, and if we didn't they wanted to dig deeper," Nelson posted on Instagram alongside behind-the-scenes videos and photos.As they spend the coming days going through the budget, the creators will develop content around it, focusing on topics of interest and answering questions from followers.
The Canadian government isn't alone. For years the White House has been briefing influencers on topics such as the Russian invasion of Ukraine, and has invited them to events like the state of the union address. That's how Odetoyinbo got invited to last year's budget, where she ultimately made about six videos breaking down the document to her 150,000 collective social media followers.
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