Attendance at distilleries along the Kentucky Bourbon Trail surpassed 2 million in 2022 for the first time ever, the Kentucky Distillers’ Association announced. Venerable bourbon producers and industry newcomers alike benefited from the surge.Sign up to receive daily headline news from Ottawa Citizen, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
The distillers’ association created the Kentucky Bourbon Trail in 1999 to give visitors an intimate, educational look behind the state’s most historic distilleries. Total attendance at its 18 participating distilleries nearly reached 1.4 million last year, the group said.Article content Spirit companies have invested huge sums into new or expanded visitor centers to play up the industry’s heritage and allow guests to soak in the sights and smells of bourbon-making.Some producers eased back into tourism by allowing limited numbers of visitors. Once virus restrictions were lifted, bourbon tourism bounced back with a full resurgence.
“This is a home run demographic for local communities, generating valuable revenue and tax dollars while boosting a hospitality industry that’s still recovering from the COVID pandemic,” said Kentucky Distillers’ Association President Eric Gregory.
Source: Holiday News (holidaynews.net)
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