Kawhi’s seismic basket could trigger a TV ratings natural disaster

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Kawhi’s seismic basket could trigger a TV ratings natural disaster Globe_Sports

One can imagine how things were going down at NBA headquarters in New York as the Raptors booked a meeting with the Bucks.Contrasted with the joy in Toronto on Sunday night, one can imagine how things were going down at NBA headquarters in New York.The Milwaukee Bucks vs. the Toronto Raptors in the Eastern Conference final is an imminent TV ratings natural disaster. The ground will first start buckling on Fifth Avenue.

Beyond their top men, neither team has any sort of identity outside of being good. Good offence, good defence, well organized. Different from everyone else in some way? Not really. They don’t beat other teams down or beat them up . Just good. Unless there is some elevating incident – a major controversy of some sort – this series will be a matter largely between two metropolitan areas. The rest of Canada may get on board, but that won’t mean anything to ESPN or TNT’s bottom line.

If Golden State’s Steph Curry played in Sacramento, nobody would care what he thinks, what his wife says or what his kid does. But because he is the best-known player on the league’s best team, the NBA star ladder has turned Curry and his family into postsports brands. And they’re good at it. But Antetokounmpo has also shown little desire to inflate his personal brand. He may even feel some loyalty to the team that drafted him when he was an interesting project rather than a guaranteed, in-the-paint monster.

 

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