John Ivison: Trudeau the Brand starts election campaign in unfamiliar role of prohibitive favourite

There’s a clip of Justin Trudeau trying to reassure a worried looking Sophie Grégoire Trudeau minutes before entering the ring for his 2012 boxing match against scrappy Conservative senator, Patrick Brazeau.

This is what he lives for – people who have watched Trudeau at close quarters say he’s more excited about new ideas than implementation; more focused on bold visions than execution. His spin machine is adept at moulding opinion through use of positive, optimistic images of their candidate that show him as dynamic and outgoing one minute; serious and empathetic the next.

He was asked about his government’s refusal to waive Cabinet confidentiality for all witnesses in the SNC affair, as the RCMP probes potential obstruction of justice. It must have been tiresome for the candidate to have to answer questions dating back to his time in office As Canadians start to tune in to the election campaign, there are worrying signs for the opposition parties that voters may do just that. Trudeau is still ranked as the preferred prime minister and, even though many national polls are tied, that masks the inefficiency of the Conservative vote . Most concerning for the Conservatives is data that suggests their pool of accessible voters is no larger than that of the NDP.

John what you have described is a method actor. And an actor he is. There is nothing of substance behind the facade Justin projects for the moment. The middle class calls this being a flake. cdnpoli onpoli

Trudeau is more crooked than a dog's hind leg

Johnny should put down his bong.

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