While balancing life as a chart-topping comedienne and supermom to twinsa toddler, Jessi Cruickshank is now flexing her fashion design skills with the launch of a new clothing collection made in collaboration with Joe Fresh.
“Joe Fresh gave me so much freedom to create a family collection that is fun, bold, and different from what they usually do. They truly let me design everything from the print to the colours, the cuts to the hemlines,” says Cruickshank. “As a result, this collection is a real embodiment of my family’s aesthetic for the summer. It’s easy, versatile and playful. It can be worn to the beach, the pool, and beyond. And warning: you and your kids will get compliments wherever you go.
“See aforementioned ‘leggings as pants’ trap. I’m not quite there yet, but I certainly want to feel comfortable in everything I wear now, because chances are I’ll inevitably find myself rolling on the ground trying to break up a fight between my twin boys or chasing my toddler through the house and/or streets wearing it.
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