Japan's Royal Family Makes Formal Debut On Instagram

The agency said they wanted the public to have a better understanding of the family’s official duties and that Instagram was chosen because of its popularity among youth.The first photo published was of the imperial couple sitting on a sofa with their 22-year-old daughter Princess Aiko, all smiling as they marked New Year’s Day.

“It’s nice we get to see a bit of their activities because we hardly know what they are doing,” said Koki Yoneura, a 21-year-old student. “It’s good that they seem to be a bit closer to us.” The former princess said, at the time, she suffered psychological trauma because of the media bashing, including those online.Experts say social media could help bring the royal family closer to the people and give the agency the ability to control the narrative and respond to disinformation, but concerns over how the world’s oldest monarchy can be friendly without losing its nobility or avoid blowups remain.

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