But the various reprimands by political leaders are falling on deaf ears. COVID-19 rates among those 20 to 29 years old are the highest of any age group in the country.
But his humorous appeal wasn’t enough to prevent the current second wave, and COVID-19 cases in young people continue to climb in Quebec, Ontario, B.C. and Alberta.Article content continued These findings are consistent when it comes to current pandemic-related information. Recent research out of China shows that while communicators may try to get creative with interesting video, audio and image-based content, audiences are more likely to engage with content that involves dialogue. People respond better when governments listen to them and then speak to them, rather than just talking at them.
The fact is, the demographic most likely to be on Twitter is over 30, and young people feel that Facebook is the place where they interact with their parents, making neither of these platforms “cool” — even if Ryan Reynolds is on them. YouTube news conferences and broadcast-style Twitter feeds that stay on message aren’t going to work because they come across as tone-deaf and inauthentic.
Some might argue that a message suitable for TikTok would be too short, too silly or too irreverent to convey the seriousness of COVID-19 prevention. But those who believe that are missing out on the potential of the medium and its ability to connect with young people.
Source: Healthcare Press (healthcarepress.net)
Young people tune out everything but themselves. Unfortunately it's a cultural thing here in North America...
Not only the young but the east Indians as well
Govt: Young ppl aren’t listening to the Covid restrictions & are superspreaders. Vancouver Sun: Why not try TikTok, you boomer! Me: How about fines & arrests? Also, get off my lawn by at least 2m.
Because the rules as read sound ridiculous. Thousands gather with not a word from them but we can't have 7 people in our own house.
because they were raised by wolves? sorry to all wolves