The horror film starring and directed by Patrick Wilson scared up $32.7 million in ticket sales from 3,188 theaters, according to studio estimates on Sunday.
"The horror genre seems to have a never-ending allure for audiences," said Paul Dergarabedian, the senior media analyst for Comscore. “Horror movies are profitable and they’re popular. Audiences love them and the accountants love them, too.” “Indiana Jones 5” took second place in its second weekend with $26.5 million in North America , bringing its domestic total to $121.2 million. Globally it's earned an estimated $247.9 million.
“We’re deeply grateful to AMC, Cinemark, Regal, and all our theater partners — and their hard-working theater staff members — for working with us to accommodate the surging demand for this film and having the courage to release ‘Sound of Freedom’ during the busiest movie season of the year,” Purdie said.
The modestly budgeted Lionsgate release got rave reviews out of the South by Southwest Film Festival and maintains a 91% rating on Rotten Tomatoes, but it didn’t motivate big crowds this weekend. Those that did go gave it a B- CinemaScore, suggesting the movie did not meet expectations, which can sometimes be because of how the film was marketed. The hope is that word-of-mouth might help “Joy Ride" in the coming weeks.
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