In a 2013 interview with the BBC, Kanye West angrily laid claim to the garment that was defining the moment. “[We] brought the leather jogging pants six years ago to Fendi and they said ‘No,’” West ranted. “How many [people who’ve done something contrary to God’s law with their mother] you done seen with a leather jogging pant?”A lot of people might claim to have stylistically defined the past decade, but West combined more of the conflicting strands of the time than any other tastemaker.
The gym part caught on and is still going strong. Every Instagram fitness model – and there are about a billion of them – is the cultural heir of Snooki and Pauly D. But even when they’re broke, nobody wants inexpensive luxuries. The same people who routinely lose their minds because Starbucks charges five bucks for a latte would not consider paying less than a grand for a parka.
Nobody buys a $500 tracksuit for purposes of exercise. That would mean sweating in it, which is ruinous to colouring. They buy it to wear pre- or post-exercise – exercise being very optional in the athleisure realm. Truth is you needn’t be very active to get to Machu Picchu. There’s a bus that’ll take you up there and then a few flights of stairs. No crampons required. You can do it in sandals and board shorts. But the outfit is a signal of intent. You are out in the world, ready for all sorts of conditions, discovering things .
Yeah, when I think of myself I think 'I'm jogging pants'
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