How two Canadian GM dealerships have survived 100 years: Lots of persistence

Two auto dealerships in the Oshawa, Ont., area are about to celebrate a remarkable milestone — 100 years in business selling vehicles for General Motors, a company founded a little more than a dozen years before these retailers opened their doors.

Yet even in a changing retail environment, these businesses see no reason they can’t keep going for another 100 years. “Historically, it’s an amazing success story,” said General Manager Dave Baker, who will have been with the company for 41 years in September. To make ends meet, the dealerships cut staff and turned to their service departments and body shops. The reopening of the GM assembly plant in November 2021 to build Silverado pickups was “a miracle” that helped restore good relations with the community, Darby said.It’s far from the first time these dealerships have faced challenges. In the first two years of the Second World War, Baker said, Ontario Motor Sales sold just two cars.

Both dealerships attribute their success to doing the hard work of building loyal staff and providing a level of customer service that leads to word-of-mouth endorsements. “Just looking after the customers is the secret, giving them honest deals and looking after them when they have a problem.”

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