How to sell weed legally in Canada: A beginner's guide

Perhaps you’re a shopkeeper at heart, drawn to a rare bright spot in a retail landscape mired in doom-and-gloom. Maybe you missed out on the first phase of the green gold rush and you’re looking to make your mark on this growth industry, knowing it’s a sector where consumers have indicated a preference for buying in-person rather than online. Or maybe you’ve just heard that Canadians bought $85 million dollars’ worth of legal cannabis in May of this year and want your own piece of that green.

Seek professional help “For someone coming into this space from a regular retail environment, what they’re walking into is overwhelming,” says Jennifer Caldwell, partner at Cannabis License Experts, a consulting firm that has successfully submitted over 200 cannabis license applications. “I’ve been in this space for seven years and I’m still learning something new every day.”

Get the green upfront And while we’re on the topic of money: Caldwell warns that most banks aren’t entertaining business loans for cannabis retailers , and investment is getting more difficult to come by as the industry matures and those early stage investors have already committed themselves to other ventures.

It’s also important to note that not everyone is eligible to hold a license. While many offenses aren’t deal breakers, any involvement in organized crime or drug trafficking is a no-no, as is bankruptcy in certain provinces. Oh, and that’s if the province you wish to operate in even allows private retailers: in Quebec, Prince Edward Island, New Brunswick and Nova Scotia, all retail outlets are exclusively government run.

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