How to add restraint to your arsenal when hit by the rush of a great deal

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Retail analyst talks about the lure of a sale price and how to moderate your response

The drawers were overflowing with skin care products and makeup — three different blushes, many eyeshadows, a dozen different mascaras, foundation and serum samples sitting unused for years.

It’s more than just a functional exercise. Sales bring tremendous joy and can make people feel better with so-called happy hormones rushing through our body, Winder said. Winder said the illusion of sales savings could dissipate quickly if shoppers put their discretionary purchases on credit cards — as they’re now paying interest on those purchases if the credit card bill isn’t paid off in full at the end of the month.

Brooks also began carrying cash or prepaid credit cards to avoid using the “bank’s money” and not exceeding her budget.

 

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