The Los Angeles Memorial Coliseum in University Park, Los Angeles, Calif. on January 15, 1967 during Super Bowl 1. TORONTO -- The very first Super Bowl had no pop stars headlining the half time show and football fans didn’t have to take out loans to score a seat at the big game. The Super Bowl” of 1967 was vastly different than the one of 2020.who specializes in 20th century America, helped explain how the world and the National Football League were vastly different from today.
He said the Super Bowl was born in “different time in the mid-sixties, when football is just surpassing baseball as the biggest professional sport.” But by 1966, after years of competing for fans and attention, then-NFL Commissioner Pete Rozelle and Lamar Hunt, owner of the AFL's Kansas City Chiefs, hashed out a deal to merge the two leagues by 1970.
But “sportswriters started using the moniker in advance of the inaugural game in January 1967 and it stuck,” Fleegler wrote.
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