How social media and upward social comparison impact retail investors

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The market for investing services has evolved to take advantage of social investing dynamics through various forms of social trading where investors copy the trades of other retail investors

1984 paper presciently anticipated the GameStop phenomenon. Trading in the video game chain’s stock demonstrates

In the study, participants were divided into two groups: one group was presented with information about top traders, while the other group served as a control. All participants were screened to include only those with a “higher level of financial knowledge.” The researchers then used a dynamic trading simulation that mimicked trading activity onThe results were striking.

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